Do you intend to test podcast advertising as a growth channel in the next six months?
Schedule a call to...
✔️ Ask me any questions about podcast advertising
✔️ Discuss strategy and best practices
✔️ Learn more about how we work
Not ready to schedule a call but have some questions about our service? Ask our AI chatbot here.
Why submit an inquiry or book a call?
Sponsorships on B2B podcasts are a strategic play; we're a strategic partner.
A little insight goes a LONG way to selecting the podcasts that have an ideal audience for your brand. It's about maximizing impact!
FAQs: Answers for Curious People
We're happy to craft an ad that you can provide feedback for. If you'd like, you can provide key points such as the value proposition, taglines, and positioning statements.
While the typical pre-recorded ad averages just 27 seconds, our host-read mid-roll ads are approximately 45-60 seconds in length. Our host-read pre-roll ads are around 15-20 seconds.
Pricing reflects the types of podcasts we bundle for you and includes all coordination, approvals management, writing/recording, reporting, etc.
As a ballpark: a 18-episode campaign across 5 podcasts spread over four weeks start from $4,275 incl. coordination, ad script creation and management.
Packages of 32-episode campaign across 7+ podcasts spread over four weeks including newsletter promotions and LinkedIn story-telling posts start from around $8,200 depending on which podcasts the campaign will run on.
We will provide (or your team) UTM tracking links that each podcaster will use when inserting a CTA for your brand for each episode. Also, we will provide other suggestions on how to gauge the performance of the campaign.
We will provide detailed information about each podcast's audience, average monthly downloads, and the host when we send out a proposal. Information will also include details about their newsletter (if they have one) and links to their podcast, LinkedIn profile, and newsletter. The majority of our b2b creators have a global podcast rating of 10% or better, have had at least 30 episodes published, and have 5k or more LinkedIn followers.
My name is Eric Melchor. I'm a former growth marketer and helped generate an additional $300k in ARR through guest podcasting for clients like OptiMonk and Bonjoro. I'm also the founder of a B2B podcast community and host of the Innovators Can Laugh podcast. You absolutely do not have to work with me, but helping brands grow through podcasting has been one of the biggest successes in my career.
I'm here to hold your hand during the entire process. Starting with a kick-off call, I will explain how the campaign will work, what to expect, and also provide you updates on campaign deliverables. During our collaboration, if you have any questions, you can always send me an email and I will do my best to get back to you within 24 hours.
B2BPodPros is a trade name for Innovators Can Laugh Podcast Media Network LLC. Address is 2211 S Kirkwood, #35. Houston, TX. 77077, United States.
Sure. Feel free to send me a note via LinkedIn or through email at eric(at)b2bpodpros(dot)com
© Innovators Can Laugh Podcast Media Network LLC