Smart Podcast Ad Campaign Management That Reaches Decision Makers
We help midsize and enterprise SaaS companies put their ads on podcasts that their perfect customers love listening to.
We also make sure the ads sound natural, track how many people visit their website, and keep them updated on how well the campaign is working.
We also create video ads for YouTube, offer omnichannel opportunities, and get your podcast ad in front of your ICP on LinkedIn.
Brands we work with:
How it works
Step 01 - High Quality Podcasts
We handpick proven b2b podcasts for your brand that are highly ranked and have a product + audience fit.
Step 02 - Host-Read Ads + YouTube
We craft an authentic ad script which each podcaster will record in their own voice and style. We also create video ads for your brand that will appear on podcast video episodes.
Step 03 - Reach Your ICP on LinkedIn
Showcasing your message to your desired target audience and decision makers is extremely important in getting massive returns on your marketing budget. We strategically use a proprietary system to get your podcast ad heard by your ICP on LinkedIn. This is a game changer!
Step 04 - Lead Capture System
(*Optional) - We can create a landing page specifically for your campaign and use Unbounce's AI optimization to convert more visitors. Our team would instantly inform your staff about new leads we generated.
WITH B2B PODPROS
Here's What You Get
Custom Host-read ad
We craft a genuine sounding host-read ad with call-to-action that gets past the listener's *BS filter. Each podcaster will record their own version of the ad so it sounds authentic making it less likely to be skipped over.
High converting ad placement
Mid-roll or pre-roll ad placement. While the typical pre-recorded ad averages just 27 seconds, our host-read ads are approximately 45-60 seconds in length. We'll also create video ads for the podcasters who have a YouTube channel.
Handpicked podcasts
We thoughtfully handpick 4-7 podcasts we feel has an audience that is similar to your ideal customer profile. For a typical starter campaign, ads are shared across 14-24 podcast episodes.
Tracking & Measurement
Done for you tracking URLs with UTM parameters are provided for each podcast. This will help you determine the quality of traffic each show is generating to your website.
Weekly Reporting
24/7 access to a Google sheet where you can see links and timestamps where your ad went live for each podcast. Plus a weekly check-in and campaign performance update from us.
Done-For-You Campaign Management
Our highly trained in-house team coordinates, schedules, and manages your campaign completely for you.
Omnichannel Opportunities
We don't just execute podcast ad spots. Several of our podcasters also have newsletters, a LinkedIn audience and are willing to invite guests (from the sponsor brand) on their show.
Reach Your ICP on LinkedIn
We strategically use a proprietary system to get your podcast ad heard by your ICP (ideal customer profile) on LinkedIn. This is a game changer! (*US & Canada only)
Launch Your Podcast Ad Campaign With
Peace Of Mind
© Innovators Can Laugh Podcast Media Network LLC