Why Work With B2B PodPros?
Host-read ads turn promotions into trusted recommendations, delivered in the host’s unique voice and style. Seamlessly woven into the episode, they boost authenticity, driving up to 50% higher brand recall and purchase intent compared to traditional ads. With a longer, story-driven format, these ads captivate listeners while keeping the content flow intact.
Why partner with B2B PodPros?
B2B PodPros empowers midsize and enterprise SaaS brands to reach highly relevant B2B audiences in sectors like SaaS, HR, Digital Transformation, and Web3. Founded by Eric Melchor, host of Innovators Can Laugh, we’re more than a podcast ad network—we’re a thriving community of B2B podcasters.
Here’s how we help your brand stand out:
- Precision Targeting: Your ads appear on podcasts tailored to specific industries and roles, ensuring your message resonates with your ideal customers.
- Authenticity That Converts: Host-read ads from trusted voices deliver your message in a way that feels personal and credible.
- Boosted Engagement: Niche audiences are more attentive, translating into better ad retention and higher conversion rates.
- Relationship Building: Beyond ad spots, build meaningful connections with communities that trust and value the podcast’s content.
- Maximized ROI: Access high-impact, cost-effective campaigns with better audience alignment compared to broader media networks.
Our Process
Sponsors
GTM brands want podcasts who have decision makers in their audience.
IF you solely care about brand awareness and reach, you should partner with the bigger podcasts like WSJ, Ted, and NPR. Or, blast programmatic ads to dozens of podcasts that don’t care what types of ads are running in their show.
But if you want to be featured in a podcast that has authority within a given niche or genre...
And reaches your target audience and builds trust for your brand among well known B2B, IT, HR, SaaS industry professionals...
That’s us. We do that!
Visiting with long term client Dipak Vadura from Dealfront
Featured Podcast Ad Genres
(Click to see shows)
Take Me To Your
B2B Podcast Ad Playbook
Understand how to confidently make a decision when it comes to podcast advertising. Get it here.
See Our Shows
Our podcast roster consists of top shows in the SaaS, IT, HR, and B2B Marketing space. Take a look.
FAQS FOR ADVERTISERS
How long is an ad read?
The ad reads are typically :45 - :60 seconds in length. Many times ad reads will exceed :60 seconds because of the free form nature of the ads.
Where is the ad placed in the episode?
We sell pre-roll ads that are in the content at the beginning of an episode as well as midroll ads that are in the middle of an episode.
How much does a podcast ad cost?
Ad rates vary depending on the size of the podcast’s listening audience. We typicall sell category bundles (ad spots on 5 to 8 podcasts over the span of 4-8 weeks or 20+ episodes). Get a proposal in 5 minutes here.
Do podcasters provide added value?
Yes. In our basic package, podcast ads come with an ad read in the podcast and a link on the podcast’s episode description. But in our pro packages, we provide video ads for the podcaster's YouTube channel, custom episodes (guest spot opportunities), and possibly newsletter or LinkedIn storytelling posts.
What is the typical timeline for a campaign?
A 1-month test campaign is the average initial podcast campaign. Once the initial campaign is completed many advertisers sign quarterly agreements.
Why do I need a test campaign?
Test campaigns allow you to see which podcasts are performing well and which podcasts are not a good fit for your product. After the test campaign, we are able to optimize for maximum return.
What is the average cost of a campaign?
We recommend that you invest no less than $7,000 in a podcast campaign. However, campaigns can range from $7,000-$30,000+
What materials do I provide?
You need to provide us and the podcasters a free trial of your product. This allows us to craft an ad script that is genuine and authentic. In addition, although not mandatory, you can provide a unique url that we can mention in the ad. This allows us to better track the performance of the campaign.
How do I track and measure the campaign results?
We provide each podcaster a custom url with utm tracking parameters along with a Bitly link. This allows us to see engagement in real time and share the results with you in weekly performance we send every Monday. Also, it is common for advertisers to use a unique URL and/or promo in conjunction with attribution tracking.
© Innovators Can Laugh Podcast Media Network LLC