$46,672 paid out to 31 different B2B podcasters through September, 2024
B2B Podcasters
Though it may not be your primary goal, if the product of a potential advertiser is a good fit with your listener persona and adds value to your listeners, then why not?
We source B2B advertisers and manage the whole process including closing the deal...you get a new source of revenue.
See what members are saying
🎙️ Sean Tepper, host of Payback Time podcast
🎙️ George Coudounaris, co-host of the B2B Playbook podcast
🎙️ Matt Wolach, host of Scale Your SaaS podcast
🎙️ Joe Sweeney, host of the Content Marketing Commute podcast
🎙️ Sarah Noel Block, host of Tiny Marketing podcast
🎙️ Andrei Zinkevich, co-host of the FullFunnel podcast
🎙️ Linda Melone, host of the B2B Marketing & Copywriting podcast
🎙️ Arlen Robinson, host of the eCommerce Marketing podcast
🎙️ Alexandra Nicorici, host of OOO - A Web3 Marketing Podcast
🎙️ Christian Klepp, host of B2B Marketers on a Mission
Kristina Bartold-Sorgota showed us how she's generating leads for her business AND grown her podcast audience through Instagram. See LinkedIn post.
Want to earn additional income and be a part of a fun podcaster community?
FAQ: Answers for Curious Podcasters
Yes – 2. We only ever have 2 sponsors at once to provide maximum exposure plus good results for sponsors.
We offer mid-roll host-read ads to sponsors (played in the middle of an episode). Ads will generally be 30-60 seconds long. Ads will only run during the duration of the sponsorship promotion. if the sponsorship is for 4x episodes, then you will insert a host-read ad in 4x new episodes. (I push for minimum 4x episode sponsorship agreements)
Yes. However, if you turn down an opportunity from a valid sponsor, this may result in you not receiving more opportunities in the future. (We mainly provide sponsorship opportunities for mid-large size SaaS brands.)
When I receive a sponsorship inquiry, I try and match the best podcasts who have an audience ideal to the sponsor’s target audience. So if a potential sponsor has an audience that is mostly enterprise SaaS customers, I will pitch the podcasts that likely have this type of audience.
The sponsorship rate is mainly dependent on the size of your audience and will be discussed during the welcome call with Eric.
No. You are not exclusive to Innovator Can Laugh B2B Podcast Media Network (B2B Pod Pros). So you can still secure sponsorship deals on your own. I just ask that you notify me for periods (dates) you are not able to feature a sponsor.
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