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WHY WORK WITH B2B PodPros?
1/ Custom Host-Read Ads: We excel in crafting personalized host-read ads that get past the listener's *BS filter, driving high quality leads for your brand.
2/ Experience White-Glove Service with a Community-Driven Edge: We’re not just another podcast ad network—we’re a 100% done-for-you solution. From handpicking the perfect podcasts for your campaign to managing communication, payments, and performance tracking, we handle it all.
What sets us apart? Our network isn’t just a collection of shows; it’s a thriving B2B podcast community. Our podcasters regularly connect through virtual events, Slack discussions, and collaborative initiatives. These deep relationships allow us to partner closely with each host, ensuring every campaign feels authentic and impactful.
When you work with us, you’re tapping into a trusted ecosystem that prioritizes meaningful connections between brands, agencies, and podcast audiences.
3/ Maximize Your ROI with Omnichannel Storytelling and Precision Targeting: We’re not just selling ad spots—we’re crafting multichannel campaigns that deliver real impact. Along with host-read ads, we offer YouTube video ads, LinkedIn storytelling posts, and custom podcast episodes featuring your brand as a guest.
But here’s the gamechanger: our proprietary LinkedIn ICP targeting ensures your message reaches the exact decision-makers you want to engage. It’s a smarter, more strategic way to turn podcast listeners into high-value leads.
FAQS FOR ADVERTISERS
How long is an ad read?
The ad reads are typically :45 - :60 seconds in length. Many times ad reads will exceed :60 seconds because of the free form nature of the ads.
Where is the ad placed in the episode?
We sell pre-roll ads that are in the content at the beginning of an episode as well as midroll ads that are in the middle of an episode.
How much does a podcast ad cost?
Ad rates vary depending on the size of the podcast’s listening audience. We typicall sell category bundles (ad spots on 5 to 8 podcasts over the span of 4-8 weeks or 20+ episodes). Get a proposal in 5 minutes here.
Do podcasters provide added value?
Yes. In our basic package, podcast ads come with an ad read in the podcast and a link on the podcast’s episode description. But in our pro packages, we provide video ads for the podcaster's YouTube channel, custom episodes (guest spot opportunities), and possibly newsletter or LinkedIn storytelling posts.
What is the typical timeline for a campaign?
A 1-month test campaign is the average initial podcast campaign. Once the initial campaign is completed many advertisers sign quarterly agreements.
Why do I need a test campaign?
Test campaigns allow you to see which podcasts are performing well and which podcasts are not a good fit for your product. After the test campaign, we are able to optimize for maximum return.
What is the average cost of a campaign?
We recommend that you invest no less than $7,000 in a podcast campaign. However, campaigns can range from $7,000-$30,000+
What materials do I provide?
You need to provide us and the podcasters a free trial of your product. This allows us to craft an ad script that is genuine and authentic. In addition, although not mandatory, you can provide a unique url that we can mention in the ad. This allows us to better track the performance of the campaign.
How do I track and measure the campaign results?
We provide each podcaster a custom url with utm tracking parameters along with a Bitly link. This allows us to see engagement in real time and share the results with you in weekly performance we send every Monday. Also, it is common for advertisers to use a unique URL and/or promo in conjunction with attribution tracking.
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